Posts tagged 'Trends'

H2H instead of B2C and B2B: Why your e-commerce business needs more humanity
Jürgen Kroder

H2H instead of B2C and B2B: Why your e-commerce business needs more humanity

Learn how H2H marketing can help your e-commerce business stand out from the competition. In an increasingly impersonal digital world, H2H enables you to achieve genuine loyalty and higher revenues through authentic and human connections with customers. Discover the fundamentals of this approach and practical tips for implementation.
Why you should pay attention to the Gaze-Cueing-Effect in images
Jürgen Kroder

Why you should pay attention to the Gaze-Cueing-Effect in images

Discover how the Gaze-Cueing-Effect can enhance your online presence! This psychological trick leverages people's natural tendency to follow gaze directions, directing your visitors' attention strategically. Explore practical tips for applying this effect to maximize the effectiveness of your visual content.
Fundamental key figures in e-commerce and how to calculate them
Jürgen Kroder

Fundamental key figures in e-commerce and how to calculate them

Learn about the fundamental key figures in e-commerce and their significance for management in online retail. The selection and interpretation of these metrics are crucial for the success of an online business. Which metrics serve as meaningful Key Performance Indicators and how are they calculated?
How to improve the customer experience with a good 404 page
Jürgen Kroder

How to improve the customer experience with a good 404 page

When surfing the internet, you often encounter error messages like "404 - Page not found" or "Not found". Visitors to your online shop may also be faced with this status message. However, instead of lamenting this disadvantage, you should see it as an opportunity! Learn how to capitalize on the situation and turn an error into an opportunity.
Tips for optimal preparation for public holidays, campaign days and special events
Jürgen Kroder

Tips for optimal preparation for public holidays, campaign days and special events

In e-commerce, preparing for holidays, promotional days and special events is crucial to making the most of these opportunities and increasing sales. Successful planning and implementation can help to strengthen customer loyalty, attract new customers and improve brand image.
Why you should integrate marketing into all online store phases - Part 2: After the launch
Jürgen Kroder

Why you should integrate marketing into all online store phases - Part 2: After the launch

Find out what is important after the launch! Include marketing strategies in the planning and launch phase of your online store. Learn best practices to maximize your reach and ensure a successful launch.