Online Boom: How the pandemic is driving the digital furniture business
Lockdown, closed shops, empty city centers: the corona pandemic still has a tight grip on the world and does not hold back from any industry. With its enormous economic and social impact, the virus has once again highlighted the enormous added value of e-commerce and noticeably accelerated digitization in all areas. Furniture retailers in particular, who in the past increasingly generated their sales in brick-and-mortar stores, were forced to rethink their approach, had to focus on previously neglected sales channels and develop new digital opportunities. The following blog post uses statistics to show how sales figures within the furniture industry changed before and during the pandemic and outlines the opportunities that e-commerce offers to this industry.
