Posts tagged 'Digitalisierung'

From strategy to hosting to project management: Technically speaking, having your own online store is a major challenge. We explain what you should definitely clarify.

The new Generative AI (GenAI) services for Adobe Experience Cloud unveiled at Adobe Summit 2023 are a game changer! Read more about how Adobe puts GenAI technology into the hands of creators and marketers to enable highly personalized, targeted and engaging experiences for customers.

In this blog post you will get an overview of how you can digitize your sales via e-commerce in a thoughtful and strategic way.

High growth potential, more customer intimacy, better competitiveness and greater resilience: digital sales and e-commerce offer many opportunities. That's why you should make use of them.

Lockdown, closed shops, empty city centers: the corona pandemic still has a tight grip on the world and does not hold back from any industry. With its enormous economic and social impact, the virus has once again highlighted the enormous added value of e-commerce and noticeably accelerated digitization in all areas. Furniture retailers in particular, who in the past increasingly generated their sales in brick-and-mortar stores, were forced to rethink their approach, had to focus on previously neglected sales channels and develop new digital opportunities. The following blog post uses statistics to show how sales figures within the furniture industry changed before and during the pandemic and outlines the opportunities that e-commerce offers to this industry.

Artikel in der Presse oder Fachzeitschriften berichten häufig darüber, dass sich der Möbelmarkt in Deutschland drastisch verändert und die Umsätze durch Online-Geschäfte deutlich zunehmen. Im europäischen Vergleich ist Deutschland der umsatzstärkste Markt für Möbelproduzenten. Laut einer im November 2017 veröffentlichten Studie von PwC wurden im Jahr 2015 rund 22 Milliarden Euro umgesetzt. Diese Zahlen sprechen dafür, dass sich der Möbelkauf immer mehr in den Online-Bereich verlagert. Was das stationäre Ladengeschäft vom digitalen Handel lernen kann, verrät Ihnen der folgende Beitrag.