From data to action: How Closed Loop Marketing improves your customer centricity
Are you familiar with the concept of Closed Loop Marketing? Companies continuously learn from customer data and apply the insights gained across all departments to optimize marketing strategies and overcome departmental boundaries. Unlike traditional marketing models with a fixed beginning and end, Closed Loop Marketing promotes a cyclical and collaborative approach based on the exchange of information between different teams. The goal is to achieve better customer orientation and more efficient business processes through continuous improvement and agility.
