The new Generative AI (GenAI) services for Adobe Experience Cloud unveiled at Adobe Summit 2023 are a game changer! Read more about how Adobe puts GenAI technology into the hands of creators and marketers to enable highly personalized, targeted and engaging experiences for customers.
Personalization is one of the topics that is becoming increasingly important in e-commerce. This became clear once again at this year's Adobe Summit 2022. The following blog post outlines what customers need, what approaches retailers should pursue and how the Adobe product portfolio can support them.
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