Since 2008, DeutschlandCard has been running a multi-partner bonus program with more than 20 million participants. While shopping in brick-and-mortar stores of qualified DeutschlandCard partners such as EDEKA, Esso, Netto Marken-Discount and Hammer they can collect reward points. These accumulated points can be redeemed for rewards, donated to non-profit organizations or set off against purchases made at the checkout in stores of participating partners. Special promotions and campaigns enable participants to collect additional points to faster add more points to their account. Participating in the bonus program is free.
Boost, based in Zug/Steinhausen, develops and supports successful bonus and customer loyalty programs for numerous European blue chip customers from the retail, finance, FMCG and insurance sector. From strategy to conception and operative implementation, Boost is the ideal partner for short, medium and long-term loyalty programs.
Consistent shopping experience across all channels
While browsing through the brand-new rewards shop, which is integrated into both the DeutschlandCard portal and the DeutschlandCard app, participants can enjoy an engaging shopping experience across all channels. Participants are now able to find the right rewards not only in the shop itself but also by using the portal’s searching function and can order them directly through the rewards shop afterwards. Thanks to a technically mature single sign-on solution, participants stay logged in even when switching between systems and can seamlessly browse, order and take part in promotions without any interruptions. Due to a separate web view, which is used for the integration into the DeutschlandCard app, the participant easily can access all functions of the rewards shop – also from the app.
Magento Commerce perfectly fits customer needs due to essential key features
“As part of the DeutschlandCard project, Magento provided essential functionalities such as Page Builder as content management tool, Elastic Search as search technology, promotions, content staging and, in particular, an reward points system out-of-the-box. That’s why we were able to implement project-specific requirements within a short timeline. Thanks to agile development processes and an intensive and good cooperation with Boost and DeutschlandCard, it was also possible to make individual adjustments such as the integration of the rewards shop in the portal and app as well as the implementation of the associated single sign-on solution in the shop happen in time ”, Lea Hildenbrand, Senior Project Manager at PHOENIX MEDIA, said.
“Boost has been responsible for the DeutschlandCard rewards shop since March 1st, 2020. In addition to a new strategy, a brand-new rewards shop has been developed with the help of our partner PHOENIX MEDIA. We are very proud that with DeutschlandCard we were able to win another leading multi-partner bonus program in Europe and launched a state-of-the-art rewards shop together with PHOENIX MEDIA. It was not only the integration of the shop into the existing DeutschlandCard website that was challenging, but also the cross-media integration into the DeutschlandCard app,” Catrin Hardung, Director Key Account and Business Development at Boost, said.
Stable operations during traffic peaks thanks to a cloud native environment on Kubernetes
With more than 20 million participants, DeutschlandCard registers an extremely high amount of loyalty program members. Depending on the score or the individual interests and needs, participants receive personalized campaigns. When sending push notifications, which are opened by a large number of recipients at the same time, or high-reach whitemails such as mails including scores, extreme user peaks can be expected. To automatically scale the applications and ensure stable operations during traffic peaks, PHOENIX MEDIA uses Kubernetes to deploy Magento Commerce in a cloud native environment.
Further information about the Customer Success Story can be found here.
When will you start your Magento project with us? As a Magento partner with many developers and longtime expertise we’re creating engaging shopping experiences that convince. Contact our experts for a first consultation by phone at +49 711 128 950 0 or by e-mail to info@phoenix-media.eu.
You want to successfully launch a bonus or customer loyalty program and get extensive support? The experts at Boost Group will be happy to help you. Contact Catrin Hardung, Director Key Account and Business Development, by phone at +41 58 201 97 05 or by e-mail to catrin.hardung@boostgroup.ch.
