On April 26th 2023, the Magento Community met for the second time this year in Stuttgart to discuss ideas about current commerce trends. PHOENIX MEDIA CTO Björn Kraus introduced the Magento Stammtisch with a warm welcome to all guests and speakers. As always, fascinating talks were on the agenda: Mathias Elle presented a current B2C Hyvä showcase, Andreas von Studnitz demonstrated his impressions on the new Hyvä Magewire Checkout and Marc Schürmann provided exciting insights into the Adobe GenAI technology.
Hyvä – the future of frontend development?
The first speaker of the evening was Mathias Elle. Mathias is a Magento frontend developer and has more than 20 years of experience in UX and frontend development with Magento, Magento 2 and Shopware. In his daily work, he takes care of the further and new development of Magento projects using Hyvä. And this is what his talk was about. Based on a current Hyvä Use Case, which he and his team has been working on over the last few months, he answered the following questions: What is currently possible with Hyvä? Which configurations can be set? What performance can be delivered by the system? What advantages and additional features does Hyvä offer?
By using a current project as an example, he first presented how a relaunch with Hyvä could look like and which steps must be taken. During that he explained, how efficient it is to use an iterative screen design, which enables parallel development work, a shorter implementation time and customer-oriented actions. In addition to the general advantages of Hyvä, such as the flexible design in the frontend, Mathias gave us insights into the multibundle configurator with Hyvä 1.2. He also showed the advantages of AlpineJS instead of KnockoutJS and which performance differences can be identified when using Hyvä.
The full recording of the session can be found here.
Current progress on Hyvä Magewire Checkout
Andreas von Studnitz, Magento Backend Developer, Senior Consultant and Co-Founder of integer_net traveled the whole way from Aachen to Stuttgart to be at the Magento Stammtisch. Andreas has been working with Magento for almost 15 years. Whether as founder and organizer of the Aachen Magento Stammtisch or as a guest and speaker at conferences or author of various articles: Andreas regularly makes important contributions to the Magento community. His presentation was dedicated to the Hyvä Magewire Checkout, which he is currently testing in an ongoing project. Here he demonstrated how to enable a flexible development experience, addressing the following questions: What is the current state of development? How hard or easy is it to adjust customized changes? And what are the main pros and cons compared to other existing checkout solutions? All insights are available in our recorded video.
Game changer: Artificial Intelligence for invincible commerce experiences
After a short break, in which all guests could get themselves delicious snacks and drinks and exchange ideas with each other the last presentation of the evening was presented by Marc Schürmann, Director Sales & Operations at PHOENIX MEDIA.
He addressed the topic of individual and customer-oriented product personalization with Artificial Intelligence (AI). The new Generative AI (GenAI) services for the Adobe Experience Cloud, which were presented at the Adobe Summit 2023, fascinated the guests of the Magento Stammtisch and left a lasting impression. If you want to get an overview about the possibilities and the benefits offered to Adobe Commerce customers schedule your personal call with Marc now.
Successful event with exciting discussions
The Magento Stammtisch in Stuttgart once again enabled the Magento Community to discuss ideas on a professional and personal level. As usual, current trends and topics were on the agenda, which were discussed extensively in the auditorium after the presentation. For all those who were not able to visit the event this time or would like to watch the presentations again, we have made the recordings available on our YouTube channel.
If you would like to join us next time, please check our website and social media channels regularly for upcoming events. All dates will be announced here in time. You can also find more information on the event websites of the Magento Association and the Magento Stammtisch.
As always, we are happy to receive feedback on the events as well as suggestions for further interesting presentations. You can send your ideas for the Stammtisch in Stuttgart to stammtisch@phoenix-media.eu and for the Stammtisch in Vienna to stammtisch@at.phoenix-media.eu.
See you next time!
