New design for the Polo Sylt and Kappa store: Two well-known brands of Schmidt Group now appear in a completely fresh look. Read the following blog post to learn more about the highlights you can expect when visiting the stores next time.
Kappa - Be a good sport
When people think of Kappa, the first thing that comes to mind is the impressive logo, which shows two people sitting back to back to each other and which is creatively applied to shirts, sweaters, joggers and jackets. The trademark of the well-known sports fashion brand represents also an important symbolic message: The mutual fairness and recognition of men and women in sport and daily challenges. As a global brand, Kappa uses its own brand awareness to carry this positive attitude with the slogan "be a good sport" into the world as an ambassador.
The new online shop of Kappa now has a fresh and contemporary look for sports enthusiasts and all those who would like to become one. A highlight to be emphasized definitely is the meaningful imagery, which is created with the help of carefully selected product images and visuals. Category and product pages, which are embedded in impressively staged theme worlds, invite you to browse and put articles to your shopping cart. This is made possible by Page Builder, which is included in the functionality of Adobe Commerce. With the easy to use content editing tool, attractive website content can be created independently in no time.
The state-of-the-art platform based on Adobe Commerce offers users an all-round pleasant shopping experience thanks to clear navigation, intuitive usability and a new check-out.
Polo Sylt – The heritage of Polo sports
As the name already implies, Polo Sylt addresses sporty, fashion-conscious people who at the same time feel drawn to the maritime lifestyle and, ideally, share a passion for the island of Sylt mentioned in the name. The product portfolio ranges from shirts and blouses in a discreet, elegant look to sweatshirts and sweat jackets to the stylish Polo Sylt Cap - a classic piece that should not be missing to complete the sporty casual look.
Based on the vision of the brand, the online platform of the famous sports fashion brand got a complete redesign: the new online shop, in which classic cuts meet high-quality material, presents itself to customers in a contemporary look.
Like for Kappa, the main focus was on adapting a wide variety of design elements. The new product and category pages invite customers with appealing product images to buy stylish shirts, blouses and sweatshirts and introduce the visitors to the fascinating world of the polo sport. The native functionalities of the Page Builder, which is also used to create unique content pages in the Polo Sylt Store, have been expanded and now make it possible to even integrate videos on the page.
Thanks to an even more intuitive user guidance and improved usability, the Polo Sylt brand is creating an unforgettable shopping experience that creates new incentives to buy.
Merging of content & commerce through personalization
In order to make the Customer Journey and User Experience in the online shops even more individual and personal, Adobe Sensei will soon open up new possibilities: Shop visitors will then be able to enjoy personalized product recommendations that are extensively tailored to their needs and make the shopping experience even more exciting.
Stay tuned: We are already working hard on the implementation of further commerce platforms for well-known brands and look forward to sharing details with you soon.
If we can also support you in implementing your digitization strategy, get in touch with us. Our experts can be reached by email to info@phoenix-media.eu or by phone on 0711/1289500.
